Nintendo Switch price rise confirmed for millions
Prices are rising for the Nintendo Switch in the US, but UK prices are remaining unchanged.
The original Nintendo Switch, which cost $299.99 in the US, had never seen a price hike since its initial release in 2017, but now it’s reflecting the new price of $339.99 on Nintendo’s online store — a $50 (roughly £37) difference.
Nintendo said that its decision to increase prices was “based on market conditions,” which came after President Donald Trump signed an executive order to impose more tariffs on a range of countries, including Vietnam, where Nintendo produces the majority of its products.
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Pricing on original Nintendo Switch family of systems and products in USA will change based on market conditions effective Aug 3.
Pricing for Switch 2 system, Switch/Switch 2 physical/digital games and NSO memberships remain unchanged at this time
— Wario64 (@Wario64) August 1, 2025
Other first-generation Switch models have also increased in price. The Switch OLED went up from $349.99 to $399.99, and the Switch Lite climbed from $199.99 to $229.99.
The newly-launched Nintendo Switch 2, however, is staying at its release price of $449.99, but Nintendo said that “price adjustments may be necessary in the future.” Despite the price hikes in the US, there are no reported plans to increase prices in the UK.
In the weeks since the successor to the Nintendo Switch launched, it broke a critical record held by the Sony PlayStation for over 12 years. The hybrid console sold a total of 1.6 million units during its June 2025 debut month, surpassing the Sony PlayStation 4’s previous benchmark of 1.1 million units from November 2013.
NINTENDO PRESS OFFICE | Nintendo Switch 2 console supports the same configurations as its predecessor — handheld gameplay, plugged into a flatscreen telly, and table-top with the detachable Joy-Con controllers
If you haven’t gotten your hands on the Nintendo Switch 2 yet, the new console is designed to play games on an even larger screen compared to its prior model. The Switch 2 dock, used to connect the console to a TV, now supports 4K video resolution and a 120 frames per second frame rate.
It also supports HDR and frame rates up to 120 fps, meaning you can enjoy vibrant colour, clarity, and smoother gameplay.
The detachable Joy-Con controllers have been updated and now magnetically attach to the Switch 2 console. In addition, either Joy-Con 2 controller can be operated like a computer mouse by sliding it on a surface.
In addition, the kickstand built into the back of the Switch 2 is now fully adjustable for the first time, and the console will include a second USB-C port, which can be used for charging or to attach an accessory, such as the new Switch 2 Camera, which is used for social gaming with friends.
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Elsewhere, Nintendo say the Switch 2 has significantly improved gaming performance, as well as eight times the storage capacity of the original Switch, with 256GB of built-in storage. The gaming giant also confirmed that several original Switch games will be compatible with the Switch 2.
